Gwynfor Hockridge
Business Analyst | Digital Product | Business Development
Professional summary
Senior software engineer who can talk to both delivery and commercial outcomes. Recent work includes a sports LMS that made £50k+ in its first month, SSO and insight across a 10+ app ecosystem, and changing how a team used AI in real workflows (Copilot to Cursor, review/triage, Datadog MCP). Currently completing a Master of Management Information Systems at ECU, heading toward business development and analyst work. Based in Perth, Western Australia. Background in game-studio and agency delivery, including scaling a studio from 2 to 6+ developers.
Selected career highlights
- Delivered a national learning platform that generated more than £50,000 in revenue during its first month.
- Helped scale a studio from 2 to 6+ developers and 5 to 20+ staff while shipping high-traffic game-studio launches.
- Built a single customer picture across 10+ applications through SSO and engagement insight.
- Changed how a delivery team used AI in day-to-day delivery: Copilot to Cursor, review/triage pipelines, and Datadog MCP linking logs to tickets.
Key skills
Commercial & delivery
team leadership · client delivery · cross-product insight · Agile delivery · stakeholder coordination
AI in practice
GitHub Copilot · Cursor · AI code review · ticket triage · Datadog MCP
Platforms
LMS · SSO · AWS · analytics · federated search
Stack
Vue 3 · Nuxt · TypeScript · GraphQL
Experience
høppstudio Senior Developer
- Architected a national sports LMS that reached £50k+ revenue in the first month (courses, certifications, analytics, offline access).
- Drove how the team used AI in day-to-day delivery: Copilot, then Cursor; review and triage pipelines; Datadog MCP linking logs to tickets.
- Implemented SSO across 10+ applications, giving a single customer picture and better engagement insight.
- Designed federated search so content could be found across products, not only inside each app.
- Mentored a team of 5 and set review and release practice while modernising the stack.
1minus1 Senior Developer
- Shipped high-traffic launches for major game studios (including the Forza franchise hub) with design, accessibility, and commercial deadlines in the same conversation.
- Introduced GitHub Copilot into the team's development workflow.
- Helped scale the studio from 2 to 6+ developers and 5 to 20+ staff.
- Migrated 40k+ posts from legacy CMS platforms with minimal downtime.
- Led CI/CD adoption so releases were repeatable rather than heroic.
Protech Commercial Kitchens Web & Digital Marketing
- Short-term contract delivering custom JavaScript/PHP contact forms and Google Tag Manager event tracking for conversion measurement.
Inky the Squid Independent Developer
- Delivered custom WordPress and Vue sites for clients in the UK, New Zealand, and Australia, translating Figma designs into production themes and interactive pages.
- Contracted to digital agencies on theme builds, performance, and design-to-code delivery.
University of Kent & Kent Business School Web Developer / Consultant
- Led the Kent Business School website redesign with central teams and stakeholders, reducing 500+ pages to under 50.
- Scoped work, wrote client agreements, and trained the teams who had to run the result.
- Managed a team of 5 delivering platform updates and university-wide services.
Education
Master of Management Information Systems (in progress)
Edith Cowan University · Perth, Western Australia
Higher Diploma in Economics
University of Kent · Canterbury, UK
Selected projects
Sport Learning Platform
LMS architecture, AWS, companion offline app.
Forza Franchise Hub
Headless CMS, API layer, accessibility at scale.
Invoke Studios
CMS-driven AAA studio brand site.
References available on request.