--- title: "Gwynfor Hockridge — CV (Commercial) · Inky the Squid" canonical_url: "https://inkythesquid.dev/cv/commercial" last_updated: "2026-08-20T05:50:57.576Z" meta: author: "Gwynfor Hockridge" description: "Senior software engineer who can talk to both delivery and commercial outcomes. Recent work includes a sports LMS that made £50k+ in its first month, SSO and insight across a 10+ app ecosystem, and changing how a team used AI in real workflows (Copilot to Cursor, review/triage, Datadog MCP). Currently completing a Master of Management Information Systems at ECU, heading toward business development and analyst work. Based in Perth, Western Australia. Background in game-studio and agency delivery, including scaling a studio from 2 to 6+ developers." keywords: "creative web engineer, web engineer, software engineer, frontend developer, WebGL, Three.js, GSAP, Nuxt, Vue, portfolio, Perth, Gwynfor Hockridge" "og:description": "Senior software engineer who can talk to both delivery and commercial outcomes. Recent work includes a sports LMS that made £50k+ in its first month, SSO and insight across a 10+ app ecosystem, and changing how a team used AI in real workflows (Copilot to Cursor, review/triage, Datadog MCP). Currently completing a Master of Management Information Systems at ECU, heading toward business development and analyst work. Based in Perth, Western Australia. Background in game-studio and agency delivery, including scaling a studio from 2 to 6+ developers." "og:title": "Gwynfor Hockridge — Business Analyst | Digital Product | Business Development" "twitter:description": "Portfolio of Gwynfor Hockridge (Inky the Squid), a creative web engineer in Perth, Western Australia. Immersive frontend, WebGL, and platform engineering." "twitter:title": "Gwynfor Hockridge — Creative Web Engineer · Perth" --- # Gwynfor Hockridge Business Analyst | Digital Product | Business Development - Perth, Western Australia - [+61 491983704](tel:+61491983704) - [gwyn@inkythesquid.dev](mailto:gwyn@inkythesquid.dev) - [inkythesquid.dev](https://inkythesquid.dev/) - [linkedin.com/in/gwynfor-hockridge-018106b9](https://www.linkedin.com/in/gwynfor-hockridge-018106b9/) - [github.com/gwynhokkers](https://github.com/gwynhokkers) ## Professional summary Senior software engineer who can talk to both delivery and commercial outcomes. Recent work includes a sports LMS that made £50k+ in its first month, SSO and insight across a 10+ app ecosystem, and changing how a team used AI in real workflows (Copilot to Cursor, review/triage, Datadog MCP). Currently completing a Master of Management Information Systems at ECU, heading toward business development and analyst work. Based in Perth, Western Australia. Background in game-studio and agency delivery, including scaling a studio from 2 to 6+ developers. ## Selected career highlights - Delivered a national learning platform that generated more than £50,000 in revenue during its first month. - Helped scale a studio from 2 to 6+ developers and 5 to 20+ staff while shipping high-traffic game-studio launches. - Built a single customer picture across 10+ applications through SSO and engagement insight. - Changed how a delivery team used AI in day-to-day delivery: Copilot to Cursor, review/triage pipelines, and Datadog MCP linking logs to tickets. ## Key skills - ### Commercial & delivery team leadership · client delivery · cross-product insight · Agile delivery · stakeholder coordination - ### AI in practice GitHub Copilot · Cursor · AI code review · ticket triage · Datadog MCP - ### Platforms LMS · SSO · AWS · analytics · federated search - ### Stack Vue 3 · Nuxt · TypeScript · GraphQL ## Experience - ### høppstudio — Senior Developer 2024 – May 2026 - Architected a national sports LMS that reached £50k+ revenue in the first month (courses, certifications, analytics, offline access). - Drove how the team used AI in day-to-day delivery: Copilot, then Cursor; review and triage pipelines; Datadog MCP linking logs to tickets. - Implemented SSO across 10+ applications, giving a single customer picture and better engagement insight. - Designed federated search so content could be found across products, not only inside each app. - Mentored a team of 5 and set review and release practice while modernising the stack. - ### 1minus1 — Senior Developer 2020 – 2023 - Shipped high-traffic launches for major game studios (including the Forza franchise hub) with design, accessibility, and commercial deadlines in the same conversation. - Introduced GitHub Copilot into the team's development workflow. - Helped scale the studio from 2 to 6+ developers and 5 to 20+ staff. - Migrated 40k+ posts from legacy CMS platforms with minimal downtime. - Led CI/CD adoption so releases were repeatable rather than heroic. - ### Protech Commercial Kitchens — Web & Digital Marketing Feb – May 2020 · Sydney, Australia - Short-term contract delivering custom JavaScript/PHP contact forms and Google Tag Manager event tracking for conversion measurement. - ### Inky the Squid — Independent Developer 2016 – present - Delivered custom WordPress and Vue sites for clients in the UK, New Zealand, and Australia, translating Figma designs into production themes and interactive pages. - Contracted to digital agencies on theme builds, performance, and design-to-code delivery. - ### University of Kent & Kent Business School — Web Developer / Consultant 2014 – 2018 · Canterbury, UK - Led the Kent Business School website redesign with central teams and stakeholders, reducing 500+ pages to under 50. - Scoped work, wrote client agreements, and trained the teams who had to run the result. - Managed a team of 5 delivering platform updates and university-wide services. ## Education - ### Master of Management Information Systems (in progress) 2026 – present Edith Cowan University · Perth, Western Australia - ### Higher Diploma in Economics 2014 – 2015 University of Kent · Canterbury, UK ## Selected projects - ### [Sport Learning Platform](https://www.hoppstudio.com/the-digital-learning-platform-for-sport) LMS architecture, AWS, companion offline app. - ### [Forza Franchise Hub](https://1minus1.com/case-studies/forza) Headless CMS, API layer, accessibility at scale. - ### [Invoke Studios](https://invokestudios.com/) CMS-driven AAA studio brand site. References available on request.